Evolve your marketing with new AI tools
Google introduces new AI tools aimed at streamlining marketing processes through improved features in Google Ads and Google Analytics.
AI in Marketing
Generative AI and automation in marketing — content, personalization, campaign analytics, and customer engagement.
How an OpenAI influencer trip backfired
The Verge reports on OpenAI's apparent first influencer brand trip, an approach common to fashion and beauty brands that generated public criticism.
Can Reddit fend off a new wave of AI SEO spam?
Reddit confronts a new wave of SEO spam, particularly in niche communities like skincare, raising concerns about user experience and moderation.
Influencers draw backlash for attending OpenAI’s first luxury trip
OpenAI's inaugural influencer brand trip is generating online backlash as debates over AI use persist.
From weeks to minutes: How Formula 1® uses agentic AI on AWS to accelerate data operations
Formula 1 worked with AWS to build a Data Accelerator using agentic AI on Amazon Bedrock AgentCore, reducing data source onboarding from up to eight weeks to roughly 40 minutes.
Substack adds an AI detector to help spot blogs written by no one
Substack is rolling out an AI text detector, powered by Pangram, that lets readers scan posts and comments over 100 words for an estimate of AI-generated content.
AI in Real Estate: Valuation, Search, and Marketing
From automated home valuations to AI-written listings, real estate has quietly become an AI-heavy industry. Here is where it genuinely helps — and where its estimates and models fall short.
Google will now tell you if an ad was made with AI
Google is introducing a label showing whether ads on Search, Discover, and YouTube were made or edited using AI, accessible through its My Ad Center.
AI in Marketing: Content, Personalization, and the Quality Line
Marketing was among the first business functions to adopt generative AI at scale. Here is where it delivers — content, personalization, analytics — and the quality and brand risks to watch.
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