Some restaurant owners have looked to generative AI as a quick way to refresh their menus. However, the resulting AI-generated imagery can come across as unappetizing, with a sameness that customers notice. According to the piece, diners can viscerally sense that something is wrong with the depicted food.
Why it matters
The appeal of menu visuals directly affects how customers respond, and using generative AI as a shortcut may undermine that appeal rather than enhance it.
Who should care
Restaurant owners and others considering generative AI for food-related marketing materials.