Google will now tell you if an ad was made with AI

Google is introducing a label showing whether ads on Search, Discover, and YouTube were made or edited using AI, accessible through its My Ad Center.

By AIWI EditorialReviewed by Chayanika DivekarAI-assisted summary · human-reviewed1 min readPublished Jul 9, 2026

Single source1 source

Reality Check

Availability: Announced only
Hype-o-meter: Mostly substance
Who it's for: Advertisers · Consumers
Do this now: Check the 'how this ad was made' tab in My Ad Center to see if an ad was created or edited with AI.
Claims check: Claims are limited to the labeling feature and its scope as described; regional rollout details are incomplete in the input.
Corroboration: Single source · 1 source

Key Takeaways

New 'created or edited with AI' label appears in Google's My Ad Center
Covers ads on Google Search, Google Discover, and YouTube
Label auto-applies to ads made with Google's own generative AI ad tools
AI ads made elsewhere require the label to be applied manually

Google announced on Thursday that it will indicate whether ads on Google Search, Google Discover, and YouTube were created or edited using AI. The disclosure appears under a “how this ad was made” tab within a new section of Google’s “My Ad Center,” as reported earlier by TechCrunch. Users can access the panel by tapping the three dots or info button on an ad — the same panel used to block or report ads — where a “created or edited with AI” label is shown. Google says it will automatically apply the label to ads made with its own generative AI advertising tools, while AI ads produced elsewhere must have the label added manually.

Why it matters

The label gives users more information about how the ads they see were produced, adding a form of AI transparency to Google’s advertising ecosystem across several major platforms.

Who should care

Users of Google Search, Discover, and YouTube, as well as advertisers using generative AI tools, are directly affected by the change.

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Sources & Further Reading

Google will now tell you if an ad was made with AI — The Verge — AI · Jul 9, 2026

Frequently Asked Questions

Where can users find the AI label?

In Google's My Ad Center, under the 'how this ad was made' tab, reached by tapping the three dots or info button on an ad.

Are all AI ads labeled automatically?

No. Google auto-applies the label to ads made with its own generative AI tools, but AI ads made elsewhere require manual labeling.

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