ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform

OpenAI is extending ChatGPT Ads to 26 additional countries, with over 100,000 advertisers having already used the platform to reach people as they shop within ChatGPT.

By AIWI EditorialReviewed by Chayanika DivekarAI-assisted summary · human-reviewed1 min readPublished Oct 21, 2026

Single source1 source

Reality Check

Availability: Shipping now
Hype-o-meter: Some hype
Who it's for: Marketers · Enterprises · Startups
Do this now: Check whether your country is among the 26 newly added markets and review ChatGPT Ads' targeting options.
Claims check: The 100,000 advertiser figure and 26-country expansion are stated by OpenAI; no independent verification is provided in the input.
Corroboration: Single source · 1 source

Key Takeaways

ChatGPT Ads is expanding to 26 new countries.
More than 100,000 advertisers have used the platform.
Ads target users exploring, comparing, and deciding on purchases in ChatGPT.
Advertisers range from local businesses to global brands.

OpenAI announced that its ChatGPT Ads platform is expanding to 26 new countries. According to the company, more than 100,000 advertisers have already used the platform, ranging from local businesses to global brands. The stated goal is to let advertisers reach people as they explore, compare, and decide what to buy within ChatGPT.

Why it matters

The expansion broadens the geographic reach of advertising inside a conversational AI product, positioning ChatGPT as a venue where purchase decisions happen and can be influenced by ads.

Who should care

Advertisers of varying sizes, from local businesses to global brands, may be interested in the wider country availability. Marketers evaluating new channels for reaching shoppers within AI assistants should take note.

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Sources & Further Reading

ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform — OpenAI News · Oct 21, 2026

Frequently Asked Questions

How many countries is ChatGPT Ads expanding to?

The platform is expanding to 26 new countries.

How many advertisers have used ChatGPT Ads?

More than 100,000 advertisers have used the platform.

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