Google announced a new feature for its Discover feed that lets users describe the kind of content they want to see. According to a video shared by Google, tapping the option opens a chatbot-style interface where users can state their preferences. The chatbot then confirms the choices and outlines the types of content it will prioritize, with the option to add more detail if it doesn’t capture the request correctly. The system is also designed to remember preferences for future visits. The feature will be available through the three-dot menu on the Discover feed and is rolling out to the Google app in the “coming days.”
Why it matters
The update shifts feed personalization from implicit signals toward explicit, user-stated preferences, giving people a more direct way to shape what appears in Discover.
Who should care
Users of the Google app who rely on the Discover feed, as well as those interested in how AI is being applied to content personalization.