The New York Times is testing a new AI feature in its Cooking app that helps users adjust recipes. Announced last Friday by NYT Cooking senior editor Genevieve Ko, the tool can recommend substitutions for ingredients and cooking equipment, scale recipes to any number of servings, and adapt recipes to what a cook needs at a given moment.
One example cited shows a user asking to swap kale for baby spinach; the feature advises adding the spinach at a later step because it wilts faster. According to the report, the feature has generated some controversy among users.
Why it matters
The feature represents an established food media brand applying AI to its recipe content, and the reported user reaction points to questions about how audiences respond to such tools.
Who should care
NYT Cooking subscribers and home cooks who use the app, as well as those following how media organizations adopt AI features.