Snapchat has modified its recommendation systems so that only videos made by real people are eligible for recommendations in Spotlight. Under the change, fully AI-generated content no longer qualifies for these recommendations, a move described as a stance against low-quality AI-generated material.
Why it matters
Recommendation eligibility affects which content reaches wider audiences on the platform. By excluding fully AI-generated videos from Spotlight recommendations, Snapchat draws a distinction between human-created and machine-generated content in how it surfaces material to users.
Who should care
Creators who publish to Spotlight and rely on its recommendations should note the updated eligibility rules for their content.