Midjourney, an AI startup previously focused on image generation, announced on Thursday that it has acquired Co-Star, a personalized astrology app. The acquisition was first reported by Bloomberg. According to the item, the deal reportedly closed in spring, and its terms have not been disclosed.
Co-Star is a free app that provides daily horoscopes and lets users check compatibility with friends. Per the app’s FAQ, it draws on human insight, data from NASA, and AI to deliver personalized advice. Midjourney founder David Holz commented on Co-Star founder Banu, though the full statement was not included in the provided text.
Why it matters
The acquisition marks a move by Midjourney beyond its established area of AI image generation into a consumer astrology product, signalling expansion into a new field.
Who should care
Users of Co-Star and observers of Midjourney’s product direction may find the acquisition relevant, as it indicates the company’s interest in a new consumer application area.