Meta’s Muse is outpacing ChatGPT’s early mobile launch

Meta's AI agent Muse has attracted more downloads and daily active users in the U.S. and Canada than ChatGPT did over a comparable early period, according to Appfigures estimates.

By AIWI EditorialReviewed by Chayanika DivekarAI-assisted summary · human-reviewed1 min readPublished Sep 21, 2026

Single source1 source

Reality Check

Availability: Shipping now
Hype-o-meter: Some hype
Who it's for: Product teams · Enterprises · Startups
Do this now: Treat the download and usage figures as third-party estimates and monitor official metrics as they emerge.
Claims check: Adoption claims are attributed to Appfigures estimates, not confirmed by Meta in the input.
Corroboration: Single source · 1 source

Key Takeaways

Meta launched an AI agent called Muse
Muse's early downloads and daily active users exceed ChatGPT's early mobile figures
The comparison covers the U.S. and Canada
The estimates come from Appfigures

Meta’s new AI agent, Muse, has accumulated more downloads and daily active users than ChatGPT did over the same period following its mobile debut, according to estimates from Appfigures. The comparison is limited to the U.S. and Canada.

Why it matters

The reported figures suggest Muse has achieved faster early adoption than one of the most widely referenced consumer AI apps, based on a comparable window after launch. Such early metrics are one indicator of how new AI products gain traction in the consumer market.

Who should care

Product teams, analysts, and companies tracking consumer AI adoption may find the early usage comparison relevant, though the data is described as an estimate from a third party.

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