Google is introducing an option to remove the visible watermarks that appear on content created with its AI tools. Users can toggle off a new “Media watermark” setting in Gemini and in Flow, Google’s AI video generator. When disabled, the “sparkle” watermark that normally appears in the bottom-right corner of content made with the company’s Nano Banana and Omni models is removed.
Even with the visible marks off, Google says AI-generated images, videos, and music will still carry invisible SynthID watermarks and C2PA metadata embedded in the background. The detail was attributed to Josh Woodward, vice president of Google Labs, Gemini, and AI Studio.
Why it matters
Visible watermarks help identify AI-generated media at a glance. Making them optional shifts provenance signals to invisible SynthID markers and C2PA metadata, which are not apparent to casual viewers but remain attached to the content.
Who should care
Creators using Gemini and Flow who want unmarked outputs, along with anyone relying on watermarks to distinguish AI-generated media, should be aware of this change.