President Trump is making a concerted effort to reshape the terminology surrounding artificial intelligence, branding the technology as ‘super’ while labeling anyone opposing its acceleration as ‘the enemy.’ This strategy follows his historical use of witty language to undermine opponents and reshape narratives. Notably, some influential figures in the AI community seem to be aligning with his new framing.

Why it matters

This rebranding could significantly alter public discourse about AI. By reframing ‘artificial’ in a negative light, Trump aims to garner support for rapid advancements in AI technology, which he deems crucial. Such linguistic changes may impact how the technology is discussed and perceived by the broader public.

Who should care

Stakeholders in the AI industry, including developers, policymakers, and business leaders, should monitor this shift in vocabulary. Understanding the implications of such terminology can aid in navigating the evolving landscape of AI discourse and policy-making.