TikTok has started testing an opt-in tool that scans for AI likenesses and allows creators to report them to the company, as first spotted by social media consultant Matt Navarra. According to TikTok US spokesperson Zachary Kizer, the tool is initially being tested with “some” US creators. Participating creators who want to use the feature must first verify their identity through a company called Jumio, which involves a real-time selfie scan and an ID check. Kizer stated that TikTok does not retain ID documents. YouTube has been developing a comparable tool and recently opened it to all adult users.
Why it matters
AI-generated likenesses raise concerns about impersonation and consent, and tools that let creators detect and report unauthorized AI versions of themselves address a growing need on major platforms.
Who should care
Content creators on TikTok, particularly in the US, along with observers of platform policy on AI and identity verification, should follow how this test develops.