Google has begun rolling out its Universal Cart, a shopping tool first previewed at its I/O event in May. The feature is now available in the US across the Gemini app and Google Search, timed ahead of Black Friday and the seasonal holiday shopping period.
The tool provides a single, unified digital cart where users can save products from multiple retailers. Shoppers can find and add items using the Gemini app and Google Search AI Mode, with the goal of helping them stay organized and save money across different Google platforms.
Why it matters
By consolidating products from various retailers into one place, Google aims to simplify online shopping and keep users within its own ecosystem during a high-spending season.
Who should care
US-based online shoppers using Google Search or the Gemini app, as well as retailers whose products may be surfaced through these platforms.